Net-Zero emissions balance the whole amount of greenhouse gas (GHG) released and the amount removed from the atmosphere.Net-Zero carbon emissions mean that an activity releases net-zero carbon emissions into the atmosphere.Climate Neutral refers to reducing all GHG to the point of zero while eliminating all other negative environmental impacts that an organisation may cause.It’s mainly a marketing term, and understandably confusing–we generally avoid it. Carbon positive is how organisations describe climate positive and carbon negative.Carbon negative means the same thing as “climate positive.”.Climate positive means that activity goes beyond achieving net-zero carbon emissions to create an environmental benefit by removing additional carbon dioxide from the atmosphere.Carbon neutral means that any CO 2 released into the atmosphere from a company's activities is balanced by an equivalent amount being removed.To start, let's deep dive into the core of carbon-neutrality: So let’s understand better what the lingo around carbon neutrality is. To verify if a company is willing to reduce or even erase their carbon footprint when they are claiming carbon-neutrality, it is vital to comprehend these terms. Read our article “How to spot greenwashing”Īccording to the targets set by the Paris Climate Agreement, there are only 29 years remaining to reach global net-zero emissions. However, communicating transparently about them may encourage businesses to be more proactive. The diversity of phrases and the lack of clarity around them can mislead well-intentioned consumers. Terms like "carbon-neutrality", "net-zero" or "climate positive" have been around for a while, but for the last couple of years, small startups to global corporations have integrated them, mainly for mainstream marketing purposes. With global giants like Google, who claims that they are the first company to eliminate its carbon legacy, we may ask: how is it possible? Nowadays, more and more companies pledge to become carbon neutral, net-zero or even climate positive. We are working to ensure the Government has a plan to deal with the effect that a huge increase in emissions from Heathrow expansion will have on meeting the UK’s legally binding climate change commitments, and urging that no new runway is built until such a plan is in place.Carbon-neutral is the new gold. We successfully fought for strong standards on offset criteria and for a link between the scheme’s ambition and the Paris Agreement, although we believe far more needs to be done. On aviation, WWF has worked with NGO partners to influence the International Civil Aviation Organisation agreement on a global Carbon Offsetting and Reduction Scheme for International Aviation. Furthermore, we are working with businesses to encourage a quicker transition to electric cars. We are also working to ensure the Government commits to funding the charging infrastructure needed for electric vehicles and offers incentives for people to ditch their petrol and diesel cars in favour of low-emission vehicles. Currently, we are advocating the government to bring forward its 2040 target of ending the sale of petrol and diesel cars to 2030 to match the ambition of other countries and take meaningful air pollution and emissions. WWF UK is working to ensure that progress is made on a number of different policy areas with regards to transport. Transport is another major source of emissions in the UK, meaning that progress towards low-emissions transport is vital if we are to hit UK carbon budgets and make meaningful progress on reducing carbon emissions and tackling climate change. Throughout our campaigning and advocacy, we believe in delivering positive messages and ideas around carbon reduction and tackling climate change, by developing ambitious solutions that can work for all.įind out more about our climate work in Scotland and Wales. We also meet with representatives across all political parties, engaging them in our work and securing their support. We commission research from independent experts and work with colleagues across all parts of WWF, to ensure our policy messages are promoted effectively. To do this, we develop policy evidence and advocate policy solutions to decarbonise our energy use, working in coalition with experts within WWF, other NGOs and the private sector. We do this to protect the Climate Change Act, making sure that the Government is hitting their carbon budgets. The climate and energy team at WWF UK is at the forefront of campaigning and advocacy to drive changes in policy and legislation for carbon reduction in the UK and working to ensure that the UK government is held to account on reducing its carbon emissions. Our focus is on 3 main areas: power, transport and buildings (accounting for 84% of UK emissions).
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